iPhone vs. BlackBerry: Which Do Consumers Love Most?

ChangeWave’s recent Smart Phone Wars report showed a rapidly evolving two-horse race between the Apple (AAPL) iPhone and Research In Motion’s (RIMM) BlackBerry - with second tier players like Palm (PALM) and a host of others being shoved to the sidelines. To follow-up, we took a closer look at the features users love and hate about their iPhones and BlackBerrys as part of our March 2008 survey of 864 smart phone owners.



If you recall, our previous report showed consumer satisfaction levels were sky high for the two smart phone frontrunners - with Apple boasting a 79% Very Satisfied rating for its iPhone models and RIM garnering a highly respectable 54% rating for the BlackBerry.
But what is it about these two brands that have consumers so very satisfied?
First, we asked RIM BlackBerry owners. By an overwhelming margin they told us the feature they liked most is the BlackBerry’s exceptional access to email (56%).

Source : www.changewave.com

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