BlackBerry Branding Guidelines

The BlackBerry® brand is a valuable asset of Research In Motion Limited (RIM). Your use of the trademarks, trade names, service marks, logos or images of RIM (collectively the “RIM Marks”) contained in the BlackBerry Branding Guidelines is limited to the use licensed in the agreement you signed with RIM. If a trademark license is not included in your agreement with RIM, you are prohibited from using the RIM Marks without the express written permission of an authorized representative of RIM Marketing Communications.


As a partner, you are required to comply with these BlackBerry Branding Guidelines. It is essential that you ensure that all personnel responsible for producing ads, direct mail pieces and other promotional materials review them, understand them and implement them properly and consistently.

Adherence to these BlackBerry Branding Guidelines does not guarantee that RIM will provide co-operative marketing funds (“Co-op Funds”) or market development funds (“MDF”). However, when requesting Co-op Funds and/or MDF reimbursement, adherence to these BlackBerry Branding Guidelines will help to expedite processing, approval and reimbursement. These BlackBerry Branding Guidelines define consistent guidelines and standards for using the names, logos and imagery ascribed to the BlackBerry products and services and apply to all advertising and promotional materials, regardless of their source of funding.

Source : www.blackberry.com

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